The Resource Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne

Label
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth
Title
Blue ocean shift
Title remainder
beyond competing : proven steps to inspire confidence and seize new growth
Statement of responsibility
W. Chan Kim, Renée Mauborgne
Creator
Contributor
Author
Subject
Language
eng
Summary
In the wake of Blue Ocean Strategy, everyone from small shops on the high street to giant firms on Wall Street had a call to action to move into blue oceans. Entrepreneurs wanted to avoid red oceans altogether and seek blue ocean opportunities. The question was:how? After over a decade of research, Kim and Mauborgne now have the answer: Blue Ocean Shift. Here they provide a concrete, systematic process for seizing new growth in a way that inspires people's confidence so that they own and drive the process. With battle-tested lessons of success and failure, Blue Ocean Shift is an indispensable guide to navigating success in the twenty-first century. You will learn: How to scope your blue ocean initiative. How to construct the right team. The seven steps of creative shift. How to get everyone on the same page and see your red ocean reality. How to reveal blue ocean possibilities. How to explore blue oceans. How to create your blue oceans. How to select your blue oceans. How to build a blue ocean model. How to roll out your blue ocean transformation
Cataloging source
SITPL
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Label
Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth, W. Chan Kim, Renée Mauborgne
Publication
Copyright
Note
Originally published: New York : Hachette Books, 2017
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Bibliography note
Includes bibliographical references (pages 305-307) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Control code
on1004635964
http://library.link/vocab/cover_art
https://secure.syndetics.com/index.aspx?type=xw12&client=nlonzsd&isbn=9781509832163&upc=&oclc=%28OCoLC%291004635964/LC.JPG
Dimensions
24 cm
http://library.link/vocab/discovery_link
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Extent
xi, 322 pages
Isbn
9781509832163
Media category
unmediated
Media MARC source
rdamedia
Other physical details
illustrations
System control number
(OCoLC)1004635964

Library Locations

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